What marketing method allows insurance to be sold without an agent?

The direct response system is a marketing method that allows insurance companies to sell their products directly to consumers without the involvement of an insurance agent. This approach utilizes various forms of media, such as television, radio, print ads, and online platforms, to reach potential customers.

Through this system, consumers can learn about the insurance products offered, often compare different options, and directly purchase policies online or through other direct channels. This method simplifies the buying process and can often lead to lower premiums since it reduces the commission costs associated with agents.

The effectiveness of the direct response system is enhanced by its ability to provide immediate information and facilitate instant comparisons, allowing consumers to make informed decisions at their convenience. This model is particularly beneficial in today's digital age, where consumers frequently seek information and make purchases online.